GIR TEAM IMPLEMENTED SALESFORCE MARKETING AUTOMATION SYSTEM FOR
MAGNETS USA
GIR Software is the strategic partner with Magnets USA since 2019, both the teams have executed several projects to improve customer experience, increase conversion, upgrade webstore and scale business operations by integrating enterprise tools such as Salesforce Marketing Cloud. Magnets USA had been using a legacy email marketing tool for email marketing automation. Since the legacy email marketing tool has limitations, the GIR team was tasked to work on Salesforce Marketing Cloud implementation project.
Welcome series and cart abandonment email marketing campaigns
Salesforce Marketing Cloud enabled the GIR team to take the automation to the next level, with not only the welcome series, but also a variety of different customized email campaigns. Our team made a significant achievement by implementing cart abandonment email campaign.
SFMC was horizontally integrated with the Magnets USA web store and collected consumer information such as online sessions and items in shopping cart. This data was then passed through the SFMC workflow and got utilized for the email campaign.
SFMC was horizontally integrated with the Magnets USA web store and collected consumer information such as online sessions and items in shopping cart. This data was then passed through the SFMC workflow and got utilized for the email campaign.
Welcome series and cart abandonment email marketing campaigns
Salesforce Marketing Cloud enabled the GIR team to take the automation to the next level, with not only the welcome series, but also a variety of different customized email campaigns. Our team made a significant achievement by implementing cart abandonment email campaign.
SFMC was horizontally integrated with the Magnets USA web store and collected consumer information such as online sessions and items in shopping cart. This data was then passed through the SFMC workflow and got utilized for the email campaign.
SFMC was horizontally integrated with the Magnets USA web store and collected consumer information such as online sessions and items in shopping cart. This data was then passed through the SFMC workflow and got utilized for the email campaign.
Technical implementation and automation techniques
GIR technology team used an extensive range of automation and integration techniques to improve Magnets USA’s marketing operations.
API Integration: We enabled the API integration between Salesforce Marketing Cloud and NetSuite CRM. This link enabled real-time data synchronization, ensuring that all client interactions and transactions were instantly accessible across both platforms.
Data Management: We made it possible for essential information to be automatically transferred from NetSuite CRM to SFMC’s data extensions by using the API. This guaranteed that the most recent data is used in all marketing initiatives.
Email Template Design: Our team created a range of responsive email templates that are both drag-and-drop and HTML-coded. Magnets USA was able to quickly implement personalized promotions with great visual appeal.
Automation through Journey Map: An automation system was established to recognize and respond to abandoned shopping carts, sending out real-time email reminders to encourage shoppers to finish their purchases.
Real-Time Email Triggers: SFMC’s real-time trigger feature allowed emails to be automatically sent to customers who had left their shopping carts empty. This greatly increased the likelihood of abandoned carts to be converted into sales.
Personalized Promotions: Personalized promo codes were created and sent out via SFMC emails to increase purchase rates by motivating customers to complete their transactions.
Reporting and Analytics: To continually evaluate each marketing campaign’s effectiveness, a comprehensive reporting system was built.
Data Management: We made it possible for essential information to be automatically transferred from NetSuite CRM to SFMC’s data extensions by using the API. This guaranteed that the most recent data is used in all marketing initiatives.
Email Template Design: Our team created a range of responsive email templates that are both drag-and-drop and HTML-coded. Magnets USA was able to quickly implement personalized promotions with great visual appeal.
Automation through Journey Map: An automation system was established to recognize and respond to abandoned shopping carts, sending out real-time email reminders to encourage shoppers to finish their purchases.
Real-Time Email Triggers: SFMC’s real-time trigger feature allowed emails to be automatically sent to customers who had left their shopping carts empty. This greatly increased the likelihood of abandoned carts to be converted into sales.
Personalized Promotions: Personalized promo codes were created and sent out via SFMC emails to increase purchase rates by motivating customers to complete their transactions.
Reporting and Analytics: To continually evaluate each marketing campaign’s effectiveness, a comprehensive reporting system was built.
Technical implementation and automation techniques
GIR technology team used an extensive range of automation and integration techniques to improve Magnets USA’s marketing operations.
API Integration: We enabled the API integration between Salesforce Marketing Cloud and NetSuite CRM. This link enabled real-time data synchronization, ensuring that all client interactions and transactions were instantly accessible across both platforms.
Data Management: We made it possible for essential information to be automatically transferred from NetSuite CRM to SFMC’s data extensions by using the API. This guaranteed that the most recent data is used in all marketing initiatives.
Email Template Design: Our team created a range of responsive email templates that are both drag-and-drop and HTML-coded. Magnets USA was able to quickly implement personalized promotions with great visual appeal.
Automation through Journey Map: An automation system was established to recognize and respond to abandoned shopping carts, sending out real-time email reminders to encourage shoppers to finish their purchases.
Real-Time Email Triggers: SFMC’s real-time trigger feature allowed emails to be automatically sent to customers who had left their shopping carts empty. This greatly increased the likelihood of abandoned carts to be converted into sales.
Personalized Promotions: Personalized promo codes were created and sent out via SFMC emails to increase purchase rates by motivating customers to complete their transactions.
Reporting and Analytics: To continually evaluate each marketing campaign’s effectiveness, a comprehensive reporting system was built.
Data Management: We made it possible for essential information to be automatically transferred from NetSuite CRM to SFMC’s data extensions by using the API. This guaranteed that the most recent data is used in all marketing initiatives.
Email Template Design: Our team created a range of responsive email templates that are both drag-and-drop and HTML-coded. Magnets USA was able to quickly implement personalized promotions with great visual appeal.
Automation through Journey Map: An automation system was established to recognize and respond to abandoned shopping carts, sending out real-time email reminders to encourage shoppers to finish their purchases.
Real-Time Email Triggers: SFMC’s real-time trigger feature allowed emails to be automatically sent to customers who had left their shopping carts empty. This greatly increased the likelihood of abandoned carts to be converted into sales.
Personalized Promotions: Personalized promo codes were created and sent out via SFMC emails to increase purchase rates by motivating customers to complete their transactions.
Reporting and Analytics: To continually evaluate each marketing campaign’s effectiveness, a comprehensive reporting system was built.
Several hours of manual efforts were saved and automation opened up future opportunities
Automation saved a huge amount of time of manual labor, which earlier had a cost attached. Moreover, business top line got increased from higher conversion rate and more customer engagement. Automation to send real-time emails to abandoned carts led to a 25% increase in recovered sales. Furthermore, targeted marketing with personalized discounts resulted in a 20% increase in total purchase rates.
Several hours of manual efforts were saved and automation opened up future opportunities
Automation saved a huge amount of time of manual labor, which earlier had a cost attached. Moreover, business top line got increased from higher conversion rate and more customer engagement. Automation to send real-time emails to abandoned carts led to a 25% increase in recovered sales. Furthermore, targeted marketing with personalized discounts resulted in a 20% increase in total purchase rates.
Timeline of the project
GIR team started the implementation process in January of 2022, and finished the project in March. We were able to complete the project in three months, thanks to our developer’s excellent execution ethodology.
Timeline of the project
GIR team started the implementation process in January of 2022, and finished the project in March. We were able to complete the project in three months, thanks to our developer’s excellent execution ethodology.
Salesforce and its suite for additional capability
Salesforce product suite includes a wide range of solutions in addition to marketing. Our customized solutions help organizations to improve the success of their marketing efforts. GIR Software Services’ expertise in integrating and optimizing Salesforce CRM and Salesforce Marketing Cloud can be highly advantageous for businesses trying to increase sales and customer engagement. Contact us or book an appointment today and let’s discuss your goals, challenges, and how GIR experts can help you grow business.
Salesforce and its suite for additional capability
Salesforce product suite includes a wide range of solutions in addition to marketing. Our customized solutions help organizations to improve the success of their marketing efforts. GIR Software Services’ expertise in integrating and optimizing Salesforce CRM and Salesforce Marketing Cloud can be highly advantageous for businesses trying to increase sales and customer engagement. Contact us or book an appointment today and let’s discuss your goals, challenges, and how GIR experts can help you grow business.