The People And Principle Behind GIR Software Services
GIR Software Services was founded in Houston, Texas in 2020 by NetSuite and eCommerce professionals with one belief: every client deserves a partner who gets it right the first time. Today we’re an Oracle NetSuite Alliance Partner, and we treat every customer’s business the way we’d treat our own.
- Founded In Houston In 2020
- Oracle NetSuite Alliance Partner
- Clients Across North America
The facts behind the name.
GIR Founded In Houston, Texas
ERP And eCommerce Solutions Delivered
Technology Partners Connected To NetSuite
Clients Served From Our Houston Team
What Is GIR Software Services
GIR Software Services is a Houston-based Oracle NetSuite Alliance Partner, founded in 2020. We plan, build, integrate and support NetSuite ERP and SuiteCommerce for retail, wholesale and manufacturing businesses that have outgrown spreadsheets, re-keyed orders and inventory that never matches.
Our Houston team writes SuiteScript 2.x, SuiteFlow workflows and Map/Reduce scripts, sets up native NetSuite WMS, and builds SuiteCommerce Standard and Advanced storefronts. We connect NetSuite to Celigo, Avalara, CyberSource, Shipwell, EDI and 3PL partners, and we’ve delivered 100+ solutions for brands like Magnets USA, SAM Nutrition and Primary Arms.
GIR stands for the principle we work by: Get It Right. Because NetSuite holds your finance, tax and payment data, we understand your process first, test with your real data before go-live, and stay with you after launch.
The "Get It Right" Principle
“To complete your goal successfully, GIR Software Services provides eCommerce solutions in all areas of NetSuite through a customer-centric approach and a ‘Get It Right’ principle.”
- Discovery before configuration, so the first build matches your processes
- Native NetSuite features first; custom SuiteScript only where it pays off
- Finance, tax and order flows tested with your real data before cutover
- Support, audits and enhancements after go-live
What GIR Is Committed To
The principles that have guided GIR Software Services since we were founded in Houston in 2020.
Our Mission
GIR Software Services commits to implementing best-in-class software solutions with NetSuite, SuiteCommerce and SuiteSuccess. We maintain them with exceptional service, so our customers can focus on running and growing their business.
Our Vision
To help you achieve the success and growth you need, we first need to see your vision: what you’re doing and why. Our vision is to be the partner that turns that vision into eCommerce and ERP solutions built right the first time.
Our Values
GIR Software Services is built on a strong value system: deliver high-value results for customers and build lasting relationships where ethical behavior is the core.
“We believe that for our customers we would always do what we would have done for ourselves, and go beyond by applying innovative thinking. We would not do with our customers what we would not like others to do with us.“
NetSuite Expertise, From Implementation To Ongoing Support
One Houston-based team plans, builds, integrates and supports your NetSuite ERP and commerce stack, so you never juggle multiple vendors.
ERP Development & Automation
SuiteScript, workflows and Map/Reduce scripts that automate approvals, sales-to-cash and invoicing, like RAW Products’ billing.
Support, Admin & Audits
Dedicated NetSuite admin, release testing and performance audits that find what slows your account, then fix it fast.
SuiteCommerce & SCA
B2B and B2C storefronts on SuiteCommerce Standard and Advanced, with custom design, guest checkout, matrix items and upgrades.
NetSuite Integrations
Celigo, Avalara, CyberSource, Shipwell, Orderful and TrueCommerce connections that move data into NetSuite with no re-keying.
Warehouse & Fulfillment
Native NetSuite WMS, shipping and fulfillment that keep inventory accurate, including SAM Nutrition’s go-live in under 30 days.
NetSuite AI & NetSuite Next
AI workflows on live NetSuite data, like landed cost and contract reporting, plus readiness planning for NetSuite Next.
Beyond NetSuite
We also deliver Salesforce Marketing Cloud, Account Engagement (Pardot), B2C and B2B Commerce Cloud and Salesforce CRM, all connected to NetSuite, plus digital strategy and custom solutions.
How GIR Gets Your NetSuite Project Right
Before starting a NetSuite project, we review how your team works and agree on the requirements. Our process covers discovery, planning, development, testing, and support so decisions can be validated throughout the project.
Listen First
We learn how your team really works today, where time is lost and what success looks like.
Plan The Fit
First, we evaluate your needs and match them to native NetSuite features. Then we agree on scope, timeline, and cost in writing.
Build In Sandbox
We configure, script, migrate data and connect to your systems in a safe test environment.
Prove It Works
Your team tests real orders, invoices, and reports. We train your team and guide you through go-live.
Stay And Improve
We audit and update your account and test every NetSuite release as you grow.
What It’s Like To Work With GIR
Answers Without The Wait
Clients like SAM Nutrition show us how fast we respond when problems arise.
Senior People On Your Account
They are also the same consultants and developers who develop and support your project.
No Jargon, No Surprises
Clear updates, written scope, and every option explained before you make a decision.
Solved Where Others Couldn’t
Cheap! Cheap! Moving Boxes says GIR performed NetSuite work other agencies thought was impossible.
Industries Where GIR Has Proven Results
We work with businesses that need inventory, orders, and online sales in sync. Each card below illustrate the problem we solved and the link to the full story.
Retail & B2B Commerce
Magnets USA’s old web store was costing them sales and limiting personalization, so GIR upgraded its SuiteCommerce Advanced site with gift kits, guest checkout and Marketing Cloud, and recovered cart sales rose 25%.
Wholesale Distribution
A third-party warehouse app limited throughput and tracking. GIR migrated SAM Nutrition to a native NetSuite WMS in under 30 days and added a Shipwell integration for freight and ocean tracking.
Outdoor Sports
Fast growth over 33,000+ items strained manual processes and an aging payment setup. GIR replaced the manual process with automatic flow into Celigo and upgraded CyberSource for Primary Arms in about six weeks.
Manufacturing
The manual invoicing and inconsistent sales tax kept businesses from paying correctly. GIR automated sales-to-cash at RAW Products, using Avalara to integrate with WooCommerce and NetSuite for Viper Tool Storage.
The People Behind GIR
Palak Choksi
President & Co-Owner, GIR Software Services
“Technology is the enabler for every single B2C and B2B business because everyone in the world today wants what they want in real time.”
Palak brings more than 15 years of experience in business development, eCommerce development, project delivery and support. Before founding GIR in Houston in 2020, he held technology leadership roles at multinational companies and led NetSuite teams that delivered 50+ eCommerce webstore solutions. He holds a master’s degree in computer applications. Today he guides every GIR engagement with the Get It Right principle.
Your Day-To-Day NetSuite Team
Arushi Thakur
Business Development Manager · Your First Point Of Contact
Lakshman Muppuri
NetSuite Technology Manager · Reviews Every Solution Design
Jatan Bhatt
Frontend Developer · SuiteCommerce Storefronts
Malissa Brown
Office Manager · Scheduling And Operations
Why Clients Trust GIR With NetSuite
Real feedback from NetSuite customers we work with, taken from their published interviews.
“The time GIR saves my department is immeasurable. Having them handle the task list I throw at them has freed my people.”
John Comstock
Mita Shah
“Their professionalism, knowledge, and commitment to getting things right the first time make a significant difference.”
Matthew Do
Frequently Asked Questions About GIR
Straight answers about our company, our team and how we work. Can’t find yours? Ask us directly.
GIR Software Services is a NetSuite consulting and development company based in Houston, Texas, founded in 2020. We help retailers, wholesalers, and manufacturers run their businesses more effectively with Oracle NetSuite, from the first day of implementation to the long term.
GIR stands for Get It Right. That’s both our name and our principle: first understand what your business wants, then build it right the first time.
Yes. We are an Oracle NetSuite Alliance Partner. We work with partners such as Celigo, Avalara, Shipwell, Freightwise, Orderful, and TrueCommerce.
Our headquarters are at 3219 S Sam Houston Pkwy E., Houston, TX 77047. We work with NetSuite customers in North America mostly remotely, with the occasional on-site meeting.
GIR is led by President Palak Choksi with over 15 years of experience in eCommerce development, project management, and NetSuite. Lakshman Muppuri, our NetSuite Technology Manager, reviews every solution design.
Our published work covers:
- Retail and B2B commerce
- Wholesale distribution
- Outdoor sports
- Manufacturing
Customers include Magnets USA, SAM Nutrition, Primary Arms, RAW Products and Cheap! Cheap! Moving Boxes.
GIR has planned and implemented more than 100 ERP and eCommerce solutions. Detailed case studies are published on our Success Stories page.
NetSuite holds sensitive finance, tax, payment and customer data, so we follow security best practices:
- Role-based access
- Building and testing in sandbox before production
- Validating real orders and invoices before go-live
We never ask for passwords or payment details by email.
Yes. Many clients come to GIR after working with another partner. We review your account, scripts and integrations, document what’s there, and then support and improve it.
Book a free consultation or contact our team. A NetSuite consultant replies within one business day, then sets up a 30-minute discovery call and gives you a scoped estimate before any work begins.
Ready To Get Your NetSuite Right
Whether you’re planning a new implementation, fixing an existing account or growing your web store, our Houston team is ready to help. Talk to a NetSuite consultant and get clear next steps.