We may not be able to predict what the future holds, but there’s one thing we know for sure; the global pandemic has left its mark on the business world, and there’s no turning back. During the onset of COVID-19, e-commerce accelerated into high gear as consumers flooded the web for everything from necessities to luxuries. Ultimately, this shift in consumer behavior forced many storefronts to close indefinitely, even as restrictions lifted. At the same time, this unprecedented shift in consumer behavior brought about by the pandemic is here to stay. Organizations that are still standing must embrace the shift to digital commerce and adapt rapidly or risk extinction.
A study by analyst firm McKinsey & Company proves this notion, finding that approximately 75% of buyers and sellers now prefer digital options over face-to-face for its safety, speed and convenience. In another eye-opening statistic, BOPIS (buy online, pick up in-store) grew 195% since last May. Although COVID-19 restrictions are being widely lifted at a rapid pace as the vaccine becomes more readily available, consumers are still choosing to buy across channels and are demanding a seamless experience. Business must deliver, and deliver now.
Why? Because while e-commerce has gained popularity over the past decade, brick-and-mortar locations have in turn seen a decline in revenue. Ultimately, as e-commerce sales grew in 2020, brick-and-mortar store revenues declined an estimated 14%. In comparison, Amazon’s e-commerce revenue saw a 47% gain year over year for the second quarter of 2020. Therefore, since online shopping shows no signs of slowing down, what lessons can the e-commerce industry take away from 2020 to keep their business competitive and thriving in 2021 and beyond?
In our latest ebook, The Future of E-Commerce is Now, our GIR experts take a closer look at:
- How COVID-19 Accelerated E-Commerce Trends
- The Impact of Widespread Shipping Delays
- The Importance of the Cloud for the New Digital WorkforcE
In addition, this timely eBook explores The Top 10 E-Commerce Trends for 2021. Our team takes a deeper dive into how to align with today’s top trends, from why subscription models are soaring high to chatbots, AI and fulfillment strategies. Remaining relevant and competitive in an increasingly competitive landscape is no small feat. To support these efforts, our eBook also discusses how there is a trend towards incorporating digitally-enabled technologies to make the in-store experience more experiential and seamless with the introductions of click and collect, cashierless checkout, contactless payment and digital signage. What’s more, our NetSuite SuiteCommerce Advanced experts explore the importance of gaining customer trust and investing in loyalty and retention programs while discussing how NetSuite is the foundation for a powerful e-commerce strategy.
As a NetSuite Solutions provider and partner, specializing in SuiteCommerce and SuiteCommerce Advanced deployments, GIR can guide you through your e-commerce strategy to successfully provide a seamless implementation and integration across your company that will digitally transform your business. Using our "Get it Right” principle, GIR offers the expertise, experience, and support needed to achieve your e-commerce business goals.
Get inspired to take your e-commerce business to the next level. Download our eBook here, and learn more about what the future of e-commerce holds.
Please Contact Us to discuss your requirements for e-commerce strategy and any additional requirements that can help your business to follow best practices.
Why GIR Software Services?
As a leading NetSuite consulting firm, GIR Software Services enables your organization to create sustainable long-term business values. Our multi-talented team has technical and functional expertise that can help your business to implement NetSuite ERP solutions, EDI integrations, and implement an e-Commerce website.
We can also provide managed NetSuite support services to build a strong foundation.
Learn more about us to see how GIR Software Services can help your business grow!