Strategy
Our client, one of the largest NetSuite SuiteCommerce Advanced Clients in Houston, Texas, with $128M in annual revenue, shared a problem faced with many comparable e-Commerce websites of this size – connecting customers with specific items they want. With a webstore of over 15,000 items, it was apparent that a simple SuiteCommerce website search bar categorized by keywords alone would not be sufficient to help customers navigate the massive online listings. Furthermore, the existing search bar was not intuitive and did not leverage unique cross-selling opportunities such as trending searches, adding personalized search history, top product categories…and many more features.
GIR Software Services was tasked with a sizeable challenge – to enrich the existing website search functionality to make it more intuitive and insightful, to get the customers to the items they want while enhancing the shopping experience.
Challenge
To achieve all of our project objectives while maintaining stakeholder expectations, GIR Software Services adopted a three-phase agile approach to the project. In Phase 1, GIR Software Services would review and enhance the existing search algorithm through prioritization, intuitive keywords, and meticulous regression testing. In Phase 2, search features would be enhanced to leverage cross-selling opportunities such as “Top Searched Products” and “Top Searched Categories” to enrich the shopping experience and accelerate the buying process. In Phase 3, GIR Software Services continuously improved the website search by improving performance, improving the UI/UX design, and leveraging modernized features used by the top e-Commerce websites.
Features and Functions
Features | Functions |
|---|---|
| NetSuite Native Smart Search Analytics | This function provides insightful information about keywords customers are searching the most and the ones they are searching for but not finding any search results. |
| Trending Search | Top 10 searched product categories for the month |
| Personalized Search History | Recently searched keywords |
| Dynamic Top Product Category Filter | This function helps customers to search for a specific product. |
| Customization and Scalable Development | This function helps customers to search for a specific product. |
| Spell Checker and Autocomplete (Under Development) | Smart Search can determine the correct product result and can autocomplete the searched terms |
| Interactive and Intuitive Category View (Under Development) | The Intuitive category view helps the customer to access category from search results easily |
Results
This project’s impact was apparent – our client experienced a boost in numerous organizational KPIs, complemented by higher sales, lower customer abandonment rates, and higher customer interactions. GIR Software Services made the website search function more intuitive, insightful, and responsive by finding opportunities to improve how our client connects shoppers to items they want. This project is one of many technology projects designed to empower our client to compete in the ever-changing e-Commerce space.
Does your SuiteCommerce Advanced website need the advanced search?
GIR Software Services can help your team with advanced website search capabilities. Please contact us to discuss your business challenges. Let our team helps you for the advanced search or any other NetSuite SuiteCommerce website development.
Our Team can also help you providing managed NetSuite support services to quickly address technical or business challenges.