In today's digital landscape, effective marketing requires a seamless blend of creativity, strategic planning, and efficient execution. To meet these demands, marketing teams are turning to advanced tools and systems that streamline their workflows and enhance their capabilities. NetSuite Content Management System (CMS) has emerged as a game-changing tool for marketing teams, offering a range of features to enhance their efforts.
In this blog post, we will explore seven key tasks that marketing teams can perform using this platform. By the end of this article, you will have a comprehensive understanding of how NetSuite CMS can revolutionize your marketing strategies and empower your team to achieve exceptional results.
NetSuite Content Management System for SuiteCommerce Advanced Website
NetSuite Content Management System (CMS) is an intuitive interface of the SuiteCommerce Advanced website, allowing users to manage and publish content to their website easily. User needs specific permission to access CMS URL.
The NetSuite CMS allows users to create and edit landing pages, products pages, categories pages, and other website content through a user-friendly interface. Users can also use the CMS to customize the look and feel of their website. For instance, Users can edit page title, H1 text for SEO, adding/changing images, and customizing navigation menus for product categories.
7 Tasks marketing team can perform using NetSuite Content Management System
Publish and manage marketing materials
Marketing teams can use NetSuite's CMS for the SuiteCommerce Advanced website to create and publish marketing materials, such as product catalogues (HTML), customer case studies (landing pages), whitepapers (HTML), and other collateral.
Manage website content
Marketing teams can use NetSuite CMS to manage the content on the company's online store. They can create and publish articles, blog posts, and other content, manage site navigation, and track website analytics to optimize their content strategy
Create and manage digital assets
Marketing teams can use NetSuite's CMS for SuiteCommerce Advanced website to create and manage digital assets such as images, videos, and infographics. They can add these assets to their online store content, improving the visual appeal of their marketing efforts.
Add Product Recommenders (CMS Merchandize zone)
NetSuite CMS Merchandize Zone is a helpful tool that helps marketing teams improve their online product displays. It makes it easy to organize and showcase products, create personalized recommendations, and engage customers effectively. With this tool, marketing teams can highlight new items, promote special offers, and suggest related products to increase online sales. It's a user-friendly solution that enhances the overall shopping experience for customers.
Manage product information
Marketing teams can use NetSuite's CMS for SuiteCommerce Advanced website to manage product information, such as descriptions, specifications, and pricing. They can easily add and update this information on the online store, ensuring that customers have access to accurate and up-to-date information about the company's products
Manage customer support knowledge base/FAQ
Marketing teams can use NetSuite's CMS to manage FAQ landing page that can help customers to find an answer for the most common questions.
Conduct A/B testing and optimization
Marketing teams can utilize NetSuite's CMS to perform A/B testing on different variations of web content, such as landing pages, headlines, or call-to-action buttons. They can gather data on user behaviour and engagement to identify the most effective variations and optimize their marketing strategies accordingly.
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Interested in learning more about conducting A/B testing for your SuiteCommerce Advanced website? Contact us today and gain valuable insights and tailored guidance to unlock the full potential of your SuiteCommerce Advanced website and supercharge your business sales through different tools in NetSuite Content Management System. To learn more, Schedule a free consultation call with our team of experts.
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